It is the beginning of the new year, which is often a time for industries to reflect on the events of the past year and forecast the future with confidence. Usually, as team fitness coaches, we eagerly await the latest list of trends, fads and expectations so we can make sure we stay a good fit. Of course, there’s something a little different about this year’s attitudes toward the future, in large part because the global pandemic has not been on most people’s radar. However, there is no doubt that the fitness industry has changed and advanced at an extraordinary rate worldwide.
Companies inside and outside the fitness industry understand the business opportunities that team fitness provides, which is why it’s worth considering how you will use the following predictions to help grow your impact and business in 2021 and beyond.
Teachers will be more independent and strategic
The sense of confidence fostered by working independently for most of 2020 has given coaches the opportunity to speak seriously about why they chose this profession. Instead of going with the flow when it comes to schedule, coordination, and location, coaches take back the reins and set their own priorities for opportunities and growth. Teachers will continue to define who they want to serve, what they hope to help them achieve, and how they want to do so. Approaching the business in a more strategic way will provide a better experience for you and your participants.
Diversification will continue
New classroom driving methods have emerged in the past year. A great team fitness experience can now be provided inside or outside the club, live (simultaneously with participants) or on demand (via registered classes that can be accessed at any time). Finally, team fitness trainers learn to be effective after time-for-money trading.
Fortunately, there is an opportunity now to take care of your body And the Moving people. The days of teaching an unsustainable schedule of back-to-back classes to make ends meet will be a thing of the past. Educators will need to be curious and flexible about new opportunities, determine what aligns with their strategy and develop new skills to stay relevant and productive.
Here are some predictions about the continued development of group fitness opportunities:
- Virtual: The digital delivery of group fitness has proven to provide many ways to reach, refer, and retain participants. Whether it is synchronously (live broadcast) or asynchronously (on demand), it is relatively inexpensive and simple to deliver your lessons online.
- The Places: While personal classes are still relevant and in demand, now is the time to explore the creative venues for those looking for group fitness outside the gym. People look for fitness options in suitable places such as parks, offices, and homes.
- Packaging: You can be creative with how you deliver your services. Participants will certainly still look to attend classes without attending as part of their gym membership, but they may also want you to be at home or on the go. Eclectic classes remain popular, and so are programs, such as the one-month restorative program or the 6-week strength series for new mothers.
Understanding behavior change is essential
Although you have prioritized education and innovation in regards to discovering a new piece of equipment or program, this will not be a priority in 2021 or 2022. Educators will need to change their growth and continuing education to understand what attracts participants to them and what will make them move. While behavior change has been a conversation in the world of health coach and personal trainer for some time, the future of team fitness will depend on coaches who learn more about what makes people read and how best to infuse these principles into a group environment. The more you understand where participants are coming from and build trust, the better you can serve and motivate your classes, regardless of the program or platform you use.
Competition win cooperation
If the last year taught us anything, it is that we all need a community. By working together and learning together, confidence and commitment increased through adversity – from participant to participant, participant to teacher, and teacher to teacher. As a group fitness trainer, you’ll need to continue engaging with your work from a collaborative setting. We are a global team dedicated to discovering the best ways to get people moving, and we need each other now more than ever.
As the team fitness scene continues to evolve, I hope the coaches remain brave and loyal. They have enough courage to continue trying new ways to share their talents, while remaining aware of their ability to do so little for more. The Collective Fitness career path is brighter than ever for those who contemplate the possibilities, collaborate with others, and embrace the future.
More articles focused on the future
After the unprecedented year we’ve seen in 2020, what will 2021 look like for the rest of the fitness industry? Read our other future-focused articles below:
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