The Whiskey Company does what it can to help. As a Saint Bernard coming to the rescue with a barrel attached to his collar, Tincup Whiskey has partnered with American Institute for Avalanche Research and Education (AIARE) And the Weston Backcountry To increase education when an avalanche and the safety of other countries.
Working with a skate maker Weston, Tincup built a limited number of country skis and Split, With special drawings created by the famous mountaineer and illustrated artist Renan Ozturk. Under the program launched today (February 25), everyone who takes the AIARE tournament this season will be registered to win a spouse. Skaters and riders can also register to win by visiting tincupwhiskey.com Test their knowledge of an avalanche and pledge to continue their avalanche education.
“We are rooted in the Old West’s whiskey tradition, celebrating a day full of adventure with friends over a whiskey fire and cheers,” says Lander Otegui of parent company Proximo Spirits. “This partnership should help motivate people to be good partners in the adventure and get the training they need to search for wild places and then return home safely.”
Tincup is known for its TV ads celebrating mountain climbing, and has longstanding ties to icy terrain. Founded by Jess Graber, a former rodeo competitor, he gave the goods from his first construction mates and volunteer firefighters. With the help of a whiskey maker George Stranahan, He named his company the former mining town Tin Cup, Colorado, which is perched at 10,157 feet in the Swatch Avalanche-prone mountain range.
For its part, AIARE, which put 12,000 people into its sessions last year, is excited about the project’s potential to increase safety in the avalanche. “It’s great that a company known for partying the outdoors is looking at the other side of the adventure and making sure people get home safely,” says Vicky Hormot, Executive Director of AIARE. “This should help expand access to anyone who rebuilds in another country. It’s all about doing it safely and coming home to celebrate at the end of the day.” Hormot adds that the average age of avalanche victims this year is 48.
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