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Conor McGregor is a busy man. He’s a legendary mixed martial arts fighter, of course – his showdown against Dustin Poirier is coming UFC 264 July 10th—but he’s also used his stature to launch all kinds of businesses (like Integer number twelve Irish whiskey) with his business partner and manager, Udi Attar. However, one of those companies became an essential part of his training routine. TIDL Sport, a line of sports recovery products launched in January 2020, is now a key factor in keeping McGregor in top fighting shape.
“I’m really living off the TIDL product,” says McGregor. men’s magazine. “I’ve been training my hardest every day, and I’ve never felt better.”
Recovery doesn’t always get the attention it should in the fitness world, but it’s an essential part of training. You can’t perform at your best if the muscles are tired from your last exercise. Plus, even current recovery products don’t always address the root causes of fatigue.
“We took a look at the athletic recovery space and noticed that the focus was entirely on pain relief, and in most cases the relief is temporary,” says Padal Shah, chief sports officer at TIDL.
TIDL Sport products are different. It was developed to give athletes an easy and effective way to enhance their recovery and restore their bodies, not just masking the pain. Working with top athletes from a variety of disciplines, TIDL Sport’s team of doctors and scientists assessed fitness and recovery needs, and discovered the deeper cause of pain and fatigue: inflammation throughout the body, particularly in the muscles and joints. From there, they forged a new file cryotherapy spray This, when used daily, soothes pain and promotes long-term healing.
“True recovery for the sport goes beyond pain relief,” says Dr. Cohen Kakkar, TIDL Sport’s chief scientific officer. “It’s a daily commitment to address inflammation and other effects of intense training on the body and to revitalize muscles and joints so they can continue to perform better every day.”
Of course, professional athletes and fitness enthusiasts must be very careful about what they put in and on their bodies, which is why all TIDL Sport products are vegan and are third-party tested to make sure they are free of unwanted chemicals, THC and other contaminants. Plus, it’s organic and contains ingredients grown on the company’s own farms in Oregon. In a crowded market for performance-focused products and supplements, this kind of transparency is refreshing.
But the most important factor in TIDL Sport’s success is simple: It works, and all kinds of elite athletes use it to boost their performance.
“We are seeing amazing results from the performance of many of our athletes,” Shah says. “This includes Olympic athletes, professional athletes, and of course Connor’s Athletes and Mixed Martial Arts.”
TIDL Sport has continued to innovate. Prior to his match against Pourier on July 10, McGregor set up a new training camp in Costa Mesa, California. To help him achieve (and maintain) his peak fighting physique, Team TIDL Sport has been working with Sports Rehab Los Angeles to provide a daily physical and firming treatment that complements the TIDL products McGregor already uses. When you’re about to perform on the world stage, you need every tool in your arsenal.
“Health and wellness should be approached from a holistic and whole-body perspective,” Kakkar says. “A daily focus on improving the body for tomorrow can go a long way in every athlete’s journey.”
In August 2021, the company will also launch TIDL Armor, a line of “immunity strips” that use a proprietary blend of ingredients and new delivery technology to support your immune system. As the world emerges from a devastating pandemic, it could not have come at a better time.
“When communities started to go back to their usual routines, we wanted to create a product that would give them peace of mind,” Shah says.
Real fitness requires smarter training and an understanding of your body, and TIDL Sport is quickly establishing itself as an essential part of that formula. as preparing to The biggest battle of his careerMcGregor is living proof of how effective proper recovery can be.
“It’s magic,” he says. “Using TIDL products, my body recovers quickly, and I recover quickly.”
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