How do brands and publishers achieve high rankings with content? In the future, how can you claim your market share by using their real estate SEO tips and strategies?
In order to successfully optimize a real estate website, a blend of hyperlocal and broad content is needed. In addition, we compiled the best real estate SEO tips and strategies from the most dominant brands and companies in the real estate industry.
How does SEO work for real estate?
A real estate SEO strategy focuses largely on local search engine optimization, which is an acronym for search engine optimization. Content and pages customized for the local region are the foundation of local SEO strategies.
How to optimize your real estate site for SEO?
We recommend the following strategies to SEOs who work in real estate.
1. Write numerous articles on the same subject while using different keywords.
Where do you begin with real estate SEO? The same topic should be covered in numerous articles. Your content creation increases your chances of targeting your desired keywords. Home and house inquiries have a large volume while rent and rental enquiries have very different results, for example.
If you use a single post about something like “homes for rent” as your only authority in this field, Google won’t take you seriously. Using Content Hubs as the most effective SEO strategy for real estate, here is how to get started:
- Create posts that provide long-form, detailed information about a topic.
- Don’t just consider rent when deciding if the customer is a good fit. Zillow engaged in this strategy to grab customers at every stage of the customer journey as a result of our study on real estate SEO powerhouses.
- Add content that features solutions for common challenges that customers are seeking online.
- Content quality is crucial for real estate brands positioning themselves as experts, but quantity is equally important: besides creating the kind of content that your clients are searching for, you need to create enough content to put you in a position to target those keywords.
2. Create content specific to a city.
Local content is a primary focus of Google’s specialized search engines, and local searchers are a huge source of traffic. Only New York City is dominating market share with established sites specific to that city.
“Big fish, small pond” is a mentality that applies here. Google and other search engines strive to offer the best information to their users, and in the case of real estate SEO, local results are especially relevant. Create content that is relevant to your city by:
- Places of pride, landmarks, and attractions
- Sporting teams
- Shopping and restaurants
- Neighborhoods and schools
3. Make mortgage calculators available online.
Four dedicated calculators are among the top ten searches in the entire vertical (and this type of content is highly requested). Companies can engage with consumers at a much earlier stage of the buyer’s journey with this mid-stage content. These tools are popular among people. Calculators that are frequently searched for include:
- Calculator for investments in properties
- Calculator for mortgage payments
- Calculator of FHA mortgages
- Calculators for mortgages
- Calculator for cost of purchasing a home
- Calculate your mortgage payments
- Calculator to estimate house prices
Installing such calculators on your website can be done on numerous websites; try searching “install a free mortgage calculator” and following the instructions. You can also consult real estate marketing agency for execution of your plans.
4. Find reputable publishers to work with.
Advertise on high-visibility publishers, and contribute content or retarget services. You can benefit from the authority of established real estate brands when you submit content to reputable publishers in the field. Google also views backlinks as a trust signal because they are viewed as a sign you are an authority in your field. However, the process of acquiring backlinks does not work the same way for everyone.
5. Ensure that your website is responsive.
Renters and buyers are interacting differently with brands thanks to mobile devices. Mobile devices – including smartphones and tablets – are commonly used by younger buyers when searching for a home. A whopping 58% of millennials find their homes on their smartphones.
Just over half of all apartment searches are done on smartphones, and 67% of renters use mobile devices to look for apartments.
With the changes in customer behavior and preferences, brands must ensure that their websites are mobile-friendly. Also, Google has begun to prioritize websites’ mobile versions in its mobile-first index.